Our Process
DESIGN
Designing the total in-store marketing environment.
The retail environment is your most vivid and controllable brand expression. Design begins with practical inspiration — what are you trying to achieve? Moving beyond physical placement and position, design considerations extend to merchandising, environmental needs and more. Ultimately, we will help you apply all elements of the customer brand experience to create an integrated selling environment.
Philosophy
- Inspirational and Solutions-Based
- Consumer-Centric
- Friendly and Functional
Input
- Competitive Market Analysis
- Store Audit
- Material Research
Deliverables & Capabilities
- Conceptual hand sketches
- Black and white computer line drawings
- 3D modeling, color renderings and animation
- Design boards and electronic PDFs of concept presentation
- Materials samples and/or sample board
- Foam core models
- Animation
What We Do
- Retail Strategy
- Design
- Engineering and Prototyping
- Global Sourcing
- Fulfillment Logistics
- Warehousing and Order Management
- Store Planning
- Program Management and Roll Outs
- Installations
- Environments
- Fixtures
- Point of Purchase Displays
- Graphics and Signage
Success Stories
We share our success with some of the most powerful brands on the planet.
© 2012 The Carlson Group, Inc. All rights reserved.
