Nintendo of America

Nintendo required a branded environment within Babies "R" Us with the goal of attracting new and expectant moms to the Wii and DS game systems.

The organized and open shopping environment provided easy navigation for consumers new to the category. Video content and large scale graphics highlighted Wii Fit Plus products in a central area while communicating the health benefits for new moms.

All graphics were designed to be easily changed out and wall sections allow for future expansion of product offering.